James Skellington

James Skellington is Head of Strategy, and Travel & Tourism specialist at Force24. He specialises in helping businesses to uncover and understand challenges – specifically around the personalised customer experience within evolving audiences in the travel industry. Having previously provided strategic support for digital media agencies at Google, he has seen first-hand how saturated market places have forced marketers to create one-to-one communication threads with customers, taking personalisation and the individual customer experience to the next level in order to succeed.

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