Russell is a Group Director at Meta, responsible for the company’s UK strategic partnerships across the travel industry and advises senior leaders on their growth strategies using Meta’s ecosystem and leveraging the power of creativity and AI technology. Prior to joining Meta, Russell spent over a decade working at Barclays, where he led digital consumer lending, before going on to lead the digital transformation of the bank’s Southern Europe cards business. Joining Meta has given Russell the opportunity to combine his two passions: marketing and technology; bringing brands closer to consumers through the power of mobile.