Iain Powell is Chief Commercial Officer at Hurtigruten, Norway’s largest tourism company, operating 10 ships year-round along the Norwegian coast and in Svalbard, with annual revenues exceeding €500 million. He leads Hurtigruten’s global commercial organisation, with responsibility for Revenue Management, Sales, Marketing, Customer Contact Centre, and Commercial Analytics, leading an international team of more than 210 colleagues.

Iain joined Hurtigruten in March 2024 as Vice President of Sales & Marketing for the UK, Nordics and Emerging Markets before being appointed Chief Commercial Officer in early 2025.  Having built his career within large publicly listed travel businesses before moving to private equity-backed Hurtigruten, he brings first-hand experience of delivering commercial growth and transformation across diverse ownership models and operating environments.  His career has progressed through a broad range of commercial and leadership roles with TUI, Carnival UK and Saga, providing him with deep expertise across the value chain before joining Hurtigruten.

Iain has built a reputation for developing and leading high-performing teams, driving organisational transformation and delivering sustainable growth within complex international businesses.  His broad experience across multiple disciplines enables him to connect strategy with execution, helping organisations adapt, grow and create long-term value.