Cruise Trade News kicks off the Cruise Summit by setting the scene with insights into navigating uncertainty and planning for the future. This is followed by CLIA’s state of the industry update and Travelzoo’s expert analysis of the travel trends shaping consumer behaviour and cruise demand. Together, these opening sessions provide the perfect foundation for a day of insight, discussion and strategic thinking. 

Discover how AI and emerging technologies are transforming the travel customer journey. Hear practical insights from Google, HolidayPirates and Insider on the future of search, social-first inspiration, and strategies to drive acquisition, retention and revenue growth.

How can the cruise industry appeal to new audiences while staying true to its loyal customer base? Moderated by Debbie Marshall from the Silver Marketing Association, this engaging panel brings together experienced cruisers, new-to-cruise perspectives and industry expertise from Mundy Cruising to explore changing perceptions, evolving expectations and how the industry can broaden its appeal without losing what makes cruising so special. 

New for this year’s Cruise Summit, this fast-paced session brings together senior industry leaders for an interactive discussion on the biggest issues shaping the future of cruise. From geopolitical developments and deployment strategy to economic uncertainty and emerging source markets, expect expert insights, lively debate and practical perspectives from leaders representing Royal Caribbean, Hurtigruten, Marella Cruises, and World Travel Holdings.