Will Sarson is Product Director at Riviera Travel, where he leads the development and delivery of the company’s award-winning river cruise, ocean cruise, escorted touring and long-haul holiday programmes. Having joined Riviera Travel in 2015, he has held senior roles across product, strategy and innovation, spearheading initiatives such as the solo traveller programme and Signature touring range. With more than 21 years of experience in the travel industry, Sarson is recognized for driving product innovation, customer-centric growth, and high-quality travel experiences.